Samsung is nearing a transformative deal with Perplexity AI to integrate its advanced search technology into Galaxy devices, including Bixby, by 2026. The partnership aims to make Perplexity the default assistant on the Galaxy S26 series, reducing reliance on Google and enhancing user experience with AI-driven features.
Samsung’s Strategic AI Partnership with Perplexity
Investment and Integration Plans
Samsung Electronics is close to finalizing a major investment in Perplexity AI, a San Francisco-based startup valued at $14 billion. The deal includes integrating Perplexity’s AI-powered search technology into Samsung’s ecosystem, starting with the Galaxy S26 series, expected to launch in the first half of 2026. Samsung is also set to participate in Perplexity’s $500 million funding round, potentially as a key investor.
Revamping Bixby with AI
Perplexity’s technology will enhance Samsung’s virtual assistant, Bixby, which has lagged behind competitors like Google Assistant. Discussions include embedding Perplexity’s natural language processing capabilities into Bixby, making it more intuitive and competitive. This move aims to give Bixby a new lease of life, with potential upgrades to be unveiled later in 2025.
Preloading Perplexity on Galaxy Devices
Samsung plans to preload Perplexity’s app and assistant on future Galaxy smartphones, starting with the S26 lineup. The AI tools will also be integrated into Samsung’s web browser and other native applications, offering users seamless access to AI-powered search and assistance. This strategy mirrors Apple’s approach to diversifying AI partnerships.
AI-Infused Operating System
Beyond Bixby and apps, Samsung and Perplexity are exploring the development of an AI-infused operating system. They are also discussing an AI agents app that connects Perplexity’s capabilities with other AI assistants, aiming to create a more cohesive and intelligent user experience across Samsung’s ecosystem.
Reducing Google Dependency
The partnership is a strategic move to lessen Samsung’s reliance on Google’s Gemini AI, which currently powers some Galaxy AI features. By collaborating with Perplexity, Samsung aims to diversify its AI offerings and align with industry trends, as seen with Apple’s interest in Perplexity for Siri enhancements.
Free Perplexity Pro for Galaxy Users
As part of the deal, Samsung is offering U.S.-based Galaxy users a free one-year subscription to Perplexity Pro, valued at $200. Available through the Galaxy Store, this promotion highlights Samsung’s commitment to integrating Perplexity’s premium AI features into its devices.
Competitive Landscape
Perplexity’s growing prominence has attracted attention from other tech giants. Apple and Meta have reportedly explored acquiring the startup, while Motorola recently integrated Perplexity’s AI into its devices. Samsung’s deal positions it as a frontrunner in the race to leverage Perplexity’s technology for mobile innovation.
Disclaimer: This article is based on reports and news from credible sources, including Bloomberg, SamMobile, and Business Standard. Information is subject to change as negotiations progress. Readers are advised to verify details through official announcements from Samsung or Perplexity AI.
